What is seo and how does it work
seo is known as search engine
optimization as you all know about this ..its just a full form of seo and today
in this article I am here to explain you that what does it signify…so don’t
worry. After finishing this article you will be known as verble seo executive
so lets start--- Just divide search
engine optimization in two parts first one is search engine and the second
one is optimization…so now take the first one.
As you all know about search engine. There is
different kind of search engine present over the internet such as
they all have their index in which all the websites
data feeded according to the category and who do this work?
..it’s not a manual work. A software work behind this process or we can also
say algorithm and each and every search engine have its
own algorithm. Ok so now what is the work of the algorithm ?
Answer is work of the algorithm to keep search for
the new website over the internet and it check whole website pages
and defines that it is good for the publish on search or not. If it is
good according to the algorithm then it feed into its
search engine index that’s it.
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| How search engine work |
And now if we search for any website or any
information on the search engine bar we type the keyword and we hit enter then
what happens…again algorithm work it search the index and find the most
informative website related to that keywords and it placed front of you. It
placed the highest viewed website and related quality of content website and it
provide the ranking according to that.
one more thing I want to tell you that
google algorithm is known as spider…or also known as google-bot
Google-bot is
so intelligent algorithm like it has its own mind, this thing know
that which one is good website according to the content or
which one is out of content related to the keywords which we use for
search for any information. Google-bot defines that which page need to
pull at high rank and which one need to pull down… if it detect any
illegal or irrelevant thing then it take it out from its index.
2 Optimization
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| seo strategy for ranking |
To describe about optimization we can say improvement or make
the thing more effective according to the goal. Here I am going to
describe about optimization of website or webpage. To optimize a webpage
we need to check the content that must be unique and informative, Title
that signify the content and it is related to the information , and
there is many more thing we need to improve in the webpage is page load
time, server response time, attractive images, keywords that define
content, no error in any link , meta tags, robots.txt, sitemap, html.
And if we are optimizing
a webpage we need to follow all the search engine rules to get in their
high rank.
First of all we need to
make a title according to the content and keyword so that user can find your
website from that keyword.
Content should be unique
because if your content is copied from another website then
google is intelligent it can detect and can penalize your
website.
Your html code should be
error less, no 404 error should be exist.
Design and architecture is
matter of your website.
And one of the most
important roll of links that how many back links you are getting
from another website.
Backlink link means some other website review
your site and gives vote to your website that your website is good. And the more you get the
backlinks more your website will be reliable
And google will place your website to
high position
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